RED BULL - THE WAY OF THE WILDCARD2017-18
Just So created a four part series for Red Bull that told the stories of four unique athletes who achieved success in the most unlikely of circumstances.
We created the brand mark and identity behind the series. The typography needed to be relatable but also feel mythical and grand. As each episode had it’s own cinematography style, the series title had to encompass that and not overshadow.
"A comic, entertaining & emotional ride"
- Short Of The Week
"Inspiring & Remarkable"
- Sky News
- Directors Notes