PRIMROSE STUDIO2019



PROJECT:
Kate & Jane recently founded Primrose Studio - a small startup business in Sydney. With 60+ years of floristry experience between them, their initial strategy will be focused on catering for large events and holidays.


ROLE:
Inspired by the modern style of florists and Sydney life, we developed a simple yet elegant wordmark and visual identity. The combination of clean typography and an abstract flower allows the brand to be both professional and approachable.