HeyBigMan! are proud supporters of Hackney Wick FC, a club founded by Bobby Kasanga. Last year, Hey!BigMan partnered with Nike, TOTTEX, Avery Dennison and Bobby to host a series of creative workshops with kids who are deemed to be at risk of being involved with criminal gangs.

The football shirts go beyond just being for the club to play their matches in. The shirts will become the focal point of a nationwide anti youth violence campaign in which we encourage London’s inner-city youth to #ThinkOutideTheBlox.

For this project, I co-created the logomark for #ThinkOutsideTheBlox, which was later hand stitched onto the Nike kits. The brand needed to speak to the target audience as well as being in keeping with the current shirt.